Uber’s OOH creative optimized in Guatemala with JCDecaux’s Creative Heatmap solution

In Guatemala, JCDecaux and MER advertising agency worked together on OOH creative optimization for Uber through Creative Heatmap, a JCDecaux proprietary solution based on an AI eye-tracking technology.

Campaign Objectives

In 2021, Uber launched a campaign in Ciudad de Guatemala to invite passengers for faster and cheaper fares near the capital’s metro stations. Uber’s goal was to promote a discount code for users to try their service, Uber Moto.

Our solution

JCDecaux Central Americas offers consulting services on OOH creative optimization that includes two solutions: Creative Heatmap and Creaction.

JCDecaux’s Creative Heatmap solution estimates the attention performance of a campaign visual leveraging on deep learning technology. Easy to use, it provides immediate results to facilitate A/B testing of visuals and iteration during the creative process stage.

MER used Creative Heatmap to produce the best visual for Uber’s campaign.

Before / After